Is Sustainability Trendy?
Right now search the hashtag #sustainable on Instagram and you will get 7.3 million results. Fast fashion brands are creating new lines using #sustainable as a buzz word and influencers are flocking to tell you of their new #sustainable paid for product placements. But is sustainability truly trendy? By its very nature sustainability isn’t a trend, sustainable systems sustain themselves, for years to come. Real sustainability requires far more than coconut bowls and recycled
